This article first appeared in the February 2016 issue of Acres U.S.A.
Six Key Messages for Consumer Outreach
by Joel Salatin
As farmers, we enjoy conversations about soil, water, animal husbandry, horticulture and every other kind of production nuance. That’s as it should be. But all of this production is meaningless without someone to use it.
Obviously the industrial food system has a lot of users. Whether those users are lazy, ignorant, evil or just plain unconscious is anybody’s guess. But if we’re ever going to get ecological farming more widely practiced, we obviously need more ecological eaters.
How do we move ecological farming forward fastest? Is it by converting farmers, or converting people who buy our stuff? Certainly both need attention, but I’ll submit that we don’t put enough responsibility on customers. While we farmers shoulder the brunt of accusations regarding depleted soils, tasteless food, animal abuse and pathogen-laden fare, by and large consumers escape with excuses. Continue Reading →