“If you build it, they will come.” Several years ago, these words seemingly fell upon the ears of John Kondilis-Hashem, an ambitious young farmer whose skills have graced Bella Organic Farm since 2008. With an eye for business prosperity and a hand for organic cropping, Kondilis-Hashem keenly studied the methods through which neighboring farms were boosting profits and sales. Upon assessing the local competition, he soon realized that his Oregon-based operation was lacking one critical ingredient.
“(Conventional) farms were all offering corn mazes — an attraction for drawing in crowds to their businesses,” he said. “We realized we were one of the only farms in the Portland area not doing one.”
But once the owners of Bella Organic built it — amid the steamy summer of 2010 — the premonition soon rang true. Today, visitors come in droves from the greater Portland region and beyond to lose themselves in the farm’s green-cropped labyrinths, a fun fall diversion from football and leaf-raking.
Although farms typically charge between $10 and $20 per visitor for a two-to three-hour meander through the pathways, the maze itself has not been the primary moneymaker in the case of many organic and sustainable farms.
“We make a little bit of money from the admission prices, but not a great deal,” said Kondilis-Hashem. “Rather, the purpose of the corn maze is to simply lure people to the farm. And boy has it ever. Once we get folks to come out, they end up spending an entire day here and purchasing many of the other things that we offer. We run the maze in conjunction with our pumpkin patch — and that’s where we really clean up. I’ve seen people come here and end up carting out six or seven pumpkins at a time. But the corn maze is what reels them in.”