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Archive | Agritourism

Corn Mazes as Profit Generators

“If you build it, they will come.” Several years ago, these words seemingly fell upon the ears of John Kondilis-Hashem, an ambitious young farmer whose skills have graced Bella Organic Farm since 2008. With an eye for business prosperity and a hand for organic cropping, Kondilis-Hashem keenly studied the methods through which neighboring farms were boosting profits and sales. Upon assessing the local competition, he soon realized that his Oregon-based operation was lacking one critical ingredient.

The corn maze at Sweetfields Farm in Florida is designed, cut and maintained by the owners to keep costs down.

“(Conventional) farms were all offering corn mazes — an attraction for drawing in crowds to their businesses,” he said. “We realized we were one of the only farms in the Portland area not doing one.”

But once the owners of Bella Organic built it — amid the steamy summer of 2010 — the premonition soon rang true. Today, visitors come in droves from the greater Portland region and beyond to lose themselves in the farm’s green-cropped labyrinths, a fun fall diversion from football and leaf-raking.

Although farms typically charge between $10 and $20 per visitor for a two-to three-hour meander through the pathways, the maze itself has not been the primary moneymaker in the case of many organic and sustainable farms.

“We make a little bit of money from the admission prices, but not a great deal,” said Kondilis-Hashem. “Rather, the purpose of the corn maze is to simply lure people to the farm. And boy has it ever. Once we get folks to come out, they end up spending an entire day here and purchasing many of the other things that we offer. We run the maze in conjunction with our pumpkin patch — and that’s where we really clean up. I’ve seen people come here and end up carting out six or seven pumpkins at a time. But the corn maze is what reels them in.”

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Agritourism: Tips for Getting Started

Agritourism as an additional revenue stream for the farm can be tempting for some. Possible experiences for farm visitors may include education about farming such as sheep-shearing demonstrations, entertaining activities such as gourd-painting classes, or simply the opportunity to observe the crops and animals on a working farm. Visitors can range from the local community to international tourists.

A local artist attracts the attention of two young farm visitors during a lavender farm’s summer festival.

When non-farming citizens come directly onto the farm enticed by enjoyable experiences, the farmer can benefit in multiple ways. In some cases, farm-owners use agritourism as a marketing platform to draw customers to the farm to buy and pay for the farm’s crops directly, eliminating both the need to deliver crops as well as the middleman.

Agritourism sometimes adds direct revenue to a farm’s offerings by charging a fee for workshops or tours. And though agritourism can range from a one-hour herb drying class at a backyard herb farm to overnight rural B&B stays, here’s one example concerning revenue from the well-known October pumpkin agritourism venture described by Jane Eckert, founder of Eckert AgriMarketing.

“While the average pumpkin sale might be $4-$8 per customer, they will generally spend at least $20 per family just to have a fun day on the farm. Fall season revenues might start for farms at just a few thousand dollars. But with a little bit of ingenuity, hard work and a good product mix, $100,000 is not a difficult goal for a farm to reach in October. After several years, many farms are approaching sales up to $500,000 and more. Most farms I know exceed $100,000 annually from their October season. The concept is to start small with pumpkins and then start adding the products, food sales, school tours, etc., and the revenue quickly builds.”

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