A number of years ago a neighbor called with questions about starting a purebred swine operation in our area. It was going to be based on a breed not already present in the area, but one that was well-regarded and had been used often to produce some good, rugged cornfield shoats across the Midwest.
I agreed that it was a good idea as the breed was one that we had once considered. I was about to advise a small, careful start when he told me that they had already purchased 30 gilts and two rather pricey breeding boars. Within two years they were out of the purebred swine business. It was a case of too much too soon.
A livestock venture and the market for it tend to begin small, and it will take time for both of them to develop. Along with acquiring needed skills and experiences, the producer must determine to what level of production the venture can be grown and continue to garner good selling prices and returns.
Price is set by the quality of the output and the demand for it. The producer can certainly shape the quality and, to an extent, have control over the amount of output (at least from his or her farm into nearby markets where most direct sales are generated). Before selling a single boar of his chosen breed our neighbor had the numbers in place and the money spent to be producing them by the score.
It is a mistake that we have all made, and some of us have made it several times. A young man of our acquaintance once ordered 50 quail chicks, grew them out with comparative ease and sold them quickly for a tidy profit. He next placed an order for 1,000 quail chicks, and the results were disastrous.
Small creatures though they may be, 1,000 quail chicks taxed his facilities, almost immediately problems began to arise that were beyond his level of experience, and a market that bought 50 and wanted a few more had no need for them by the hundreds. His losses of birds and dollars were substantial.