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Agritourism: Tips for Getting Started

Agritourism as an additional revenue stream for the farm can be tempting for some. Possible experiences for farm visitors may include education about farming such as sheep-shearing demonstrations, entertaining activities such as gourd-painting classes, or simply the opportunity to observe the crops and animals on a working farm. Visitors can range from the local community to international tourists.

A local artist attracts the attention of two young farm visitors during a lavender farm’s summer festival.

When non-farming citizens come directly onto the farm enticed by enjoyable experiences, the farmer can benefit in multiple ways. In some cases, farm-owners use agritourism as a marketing platform to draw customers to the farm to buy and pay for the farm’s crops directly, eliminating both the need to deliver crops as well as the middleman.

Agritourism sometimes adds direct revenue to a farm’s offerings by charging a fee for workshops or tours. And though agritourism can range from a one-hour herb drying class at a backyard herb farm to overnight rural B&B stays, here’s one example concerning revenue from the well-known October pumpkin agritourism venture described by Jane Eckert, founder of Eckert AgriMarketing.

“While the average pumpkin sale might be $4-$8 per customer, they will generally spend at least $20 per family just to have a fun day on the farm. Fall season revenues might start for farms at just a few thousand dollars. But with a little bit of ingenuity, hard work and a good product mix, $100,000 is not a difficult goal for a farm to reach in October. After several years, many farms are approaching sales up to $500,000 and more. Most farms I know exceed $100,000 annually from their October season. The concept is to start small with pumpkins and then start adding the products, food sales, school tours, etc., and the revenue quickly builds.”

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