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Farming Success: Salatin’s Top 10 Markers

Farming success can be measured in myriad ways, but sustainable farmer Joel Salatin shares 10 keys that can help farmers stay on the right track.

Joel Salatin shares knowledge with seminar attendees at Polyface Farm in Swoope, Virginia in July.

The market is here. The knowledge, thanks to decades of Acres U.S.A. articles, is here — all we’re doing these days is tweaking and refining. The basics are all in. The people are here. Young farmers, small farmers, localized farms — it’s a veritable tsunami. The infrastructure is here — portable electric fencing, water systems, foliars, composting, tall tunnels and greenhouses.

With all our technology, tools and knowledge, why aren’t ecological farmers more wildly successful? More to the point, what are the markers for success, the salient commonalities among the practitioners who enjoy great production, great profits, and great pleasure?

If we can tease out these elements, perhaps more of us can enjoy the fruits of righteous farming. What follows are 10 elements, in no particular order, that I think identify farms that successfully transition into and thrive in the integrity food system.

1. Develop One Enterprise Well Before Adding Others

All of us feel the push. The push to meet customer demands, the push to better utilize our infrastructure, the push to become fully employed and leave that town job. Goodness, the push to have a profitable enterprise.

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Agritourism: Tips for Getting Started

Agritourism as an additional revenue stream for the farm can be tempting for some. Possible experiences for farm visitors may include education about farming such as sheep-shearing demonstrations, entertaining activities such as gourd-painting classes, or simply the opportunity to observe the crops and animals on a working farm. Visitors can range from the local community to international tourists.

A local artist attracts the attention of two young farm visitors during a lavender farm’s summer festival.

When non-farming citizens come directly onto the farm enticed by enjoyable experiences, the farmer can benefit in multiple ways. In some cases, farm-owners use agritourism as a marketing platform to draw customers to the farm to buy and pay for the farm’s crops directly, eliminating both the need to deliver crops as well as the middleman.

Agritourism sometimes adds direct revenue to a farm’s offerings by charging a fee for workshops or tours. And though agritourism can range from a one-hour herb drying class at a backyard herb farm to overnight rural B&B stays, here’s one example concerning revenue from the well-known October pumpkin agritourism venture described by Jane Eckert, founder of Eckert AgriMarketing.

“While the average pumpkin sale might be $4-$8 per customer, they will generally spend at least $20 per family just to have a fun day on the farm. Fall season revenues might start for farms at just a few thousand dollars. But with a little bit of ingenuity, hard work and a good product mix, $100,000 is not a difficult goal for a farm to reach in October. After several years, many farms are approaching sales up to $500,000 and more. Most farms I know exceed $100,000 annually from their October season. The concept is to start small with pumpkins and then start adding the products, food sales, school tours, etc., and the revenue quickly builds.”

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