The more I explored the world of growing berries, the more I began to understand how limited most American consumers are in their knowledge and experience of these healthy and tasty foods. Additionally, many of the berries and small fruit I grow are unavailable to consumers, even in high-end supermarkets.
Growing up in central New Jersey, I’ve seen large expanses of former farmland transformed into seemingly endless residential sprawl. While this doesn’t bode well for open space (as well as a host of other things), it does present opportunity for those able to attract these new potential customers.
One way is by creating a suburban farm. Such a farm, on less than an acre, allows spry and innovative farmers to use small size and proximity to market to their advantage.
Eight years ago, after my youngest child neared the end of high school, I decided to expand my love of gardening into a business. I started off small — about a tenth of an acre in part of my backyard. I named my suburban farm “Pitspone Farm” — from a Hebrew word meaning very small. Over the years I slowly expanded, until at this point I’ve more or less taken over my entire backyard, about one-third of an acre. Continue Reading →