The book Honor System Marketing, by Jeff Mcpherson, shows you how to implement honor system marketing into your own operation. It offers multiple honor system examples, and details how to avoid common pitfalls, manage finances, and maintain a sense of optimism. This book shows how an honor system payment method can become a useful tool for doing business and reviving our spirit of trust in humanity.
The excerpt below introduces the concept of honor system marketing, and explores the author’s philosophy of why this system is good for the farmer, the customer and the world.
Copyright 2011, softcover, 200 pages.