Even if we don’t expect to get paid for all the hours we work on the farm, tracking how we spend our time, in order to employ smart time management strategies, provides incredibly valuable information on the viability and efficiency of our production models and helps us and other sustainable farmers innovate the methods and infrastructure that will be needed to bring about a new and sustainable food system.
There’s a myth that permeates the community of sustainable farmers, especially among those that are new, young and passionate. It started innocuously, but it has the potential to jeopardize the long-term viability of the new sustainable food system.
The myth is that sustainable farming is above all a way of life characterized by a devotion to the land, and that those who are focused on making money are missing the point and bound to be disappointed.
This sort of thinking is dangerous because the stories we tell ourselves matter. When we half-jokingly remark after having a tough year or working an 18-hour day that we “aren’t in it for the money” or when we let another season go by without seriously tracking the time we spend working on the farm because it would “be depressing” or because “everything is going to turn around anyway next year,” it undermines the future of sustainable farming by perpetuating the deleterious myth that as farmers, where we put our time doesn’t matter so long as we’re busy.