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Industrial Organics Competition

salatin-industrial_photo1by JOEL SALATIN

“Wal-Mart is the largest vendor of organic products.” This headline began appearing in news outlets about five years ago and announced a major change in the integrity food game. Hailed by some as a major positive breakthrough, others, like me, see it as a new threat to the ecological farming movement.

In a recent farm tour, I surprised myself by saying to the assembled group: “industrial organics is now just as big a liability in our food system as Monsanto.” The statement came on the heels of questions regarding why our farm was not certified organic or any of the other certifications currently lauded as third-party verifications for animal welfare, fair trade, or Good Agricultural Practices (GAP).

At the outset of the organic certification movement, I remember suggesting that what we really needed to certify was the reading material next to the farmer’s toilet. All of us involved in the fledgling clean food protocols realized that this was more of an idea, a lifestyle, a worldview, than it was a list of dos and don’ts. And yet the do and don’t list is exactly where the idea went with the passage of the National Organic Standards.

Although it took awhile for the federal government’s ownership of the word organic to sprout legs in the food and farm culture, it certainly did …big legs. In the past five years, I’ve sensed a major shift in the organic market that does not bode well for the local integrity food movement built on neighbor trust and transparency.

Recent shenanigans from the National Organic Standards Board (NOSB), from stacking oversight toward industry representatives in defiance of the enabling legislation’s clear intent, to eliminating the mandatory sunset clause for questionable substances indicate a profound adulteration of the organic idea. Constant litigation and exposure by the watchdog outfit Cornucopia, as wonderful as it is, seems to do little to arrest the juggernaut of adulteration within the industrial organic fraternity.

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