Raising pigs on pasture is wonderfully rewarding work, but it will not lead to a viable farm enterprise unless we take the time to develop our marketing program for effectively selling pastured pork. In this article I share some key points and tips I have gleaned in five years of pork production.
Before you start marketing your pork to potential customers, it may be worth your time to go through the logistic hurdles that ensure that your pork can be USDA approved: the time, energy and money you invest in this can give you access to the entire U.S. market. This was the first hurdle that I tackled this spring in order to open up my market to every direct consumer interested in buying my pork.
To be honest, I would rather be harvesting my pigs on my farm, as I believe that on-farm slaughter leads to a more humane and peaceful ending for my pigs. The problem with this method is that it doesn’t allow you to legally sell cuts of meat to off-farm customers, such as restaurants, grocery stores or families wanting certain cuts of pork. Continue Reading →