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Tips for Marketing and Selling Your Pork

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• Begin by making sure you have all your bases covered in regards to
rules and regulations.
• Get your pig transportation and pork delivery methods set up, or at
least have an idea and a plan of how you will go about solving these
critical logistics.
• Create the backbone of your Internet presence — your website — with
the help of web-savvy friends, business partners, or pay for professional
web design services.
• Begin your social media campaign immediately, and spend time every
day updating it all.
• Go out into the world and sample the heck out of your product.
• Work with event people to be showcased at relevant gatherings.
• Make sure your pork ordering webpage is clear and attractive. Include
information on payment, shipping costs and delivery schedule.
• Set up your inventory system so that you have a general idea of what
you have on hand at any given time. You should be ready to fulfill
orders when you add an email link or phone number for customers
to submit orders and begin to advertise your pork and request orders
on your social media or any other marketing materials you produce.
When a customer emails you or calls you with an order you can now
create an invoice in Paypal or other format. Utilizing online invoicing
or a simple invoice pad and cash/check system is up to your preference,
but definitely keep an ear open and listen to what your customers
want. After you receive your orders for the week, it is time to map
out your delivery route. Your invoices become your packing list.
• Deliver your products on the correct date and time with a smile.

These tips appear in the October 2015 issue of Acres U.S.A.

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