From a marketing standpoint, crafting your messaging, creating assets and executing media campaigns (paid, earned and owned) should reflect your core purpose and your core values from the perspective of why it matters to your end users. Starting at the beginning with the end in mind means demonstrating why your product, service or new initiative solves a tangible problem from the perspective of your audience. Your solution to their problem is best communicated by focusing on pursuing their interests and objectives through information and insight.
Deciding you need a new website is step one in the process. Step two centers on determining what you want from your new website, so let’s talk about seven important questions you need to ask yourself before engaging a partner and requesting a website proposal.
A good working definition of native advertising is “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”
You may only be able to produce four to six pieces of content a year, so be smart about which topics you decide to tackle by selecting those that can be re-purposed most easily.
As a marketer, you need to pull all your brand’s message points together into one cohesive whole to ensure that the message is not disjointed and confusing. Especially today when your audience is bombarded right and left with news and information of every ilk, integrated marketing enables your company to relay one clear message, regardless of the channel.
