Bryan O’Hara intensively farms three acres of market vegetables in Lebanon, Connecticut, at Tobacco Road Farm. He began his career in 1990, and over the years, through observation and experimentation, has developed a very successful no-till, pesticide-free system.
There are 2 types of SOM: Stable SOM, often referred to as humic matter; and Fresh SOM. Stable SOM is composed of small particles of well-decomposed organic matter (plant and microbial). This portion of the SOM is protected by soil particles and is difficult for microbes to access.
You may only be able to produce four to six pieces of content a year, so be smart about which topics you decide to tackle by selecting those that can be re-purposed most easily.
As a marketer, you need to pull all your brand’s message points together into one cohesive whole to ensure that the message is not disjointed and confusing. Especially today when your audience is bombarded right and left with news and information of every ilk, integrated marketing enables your company to relay one clear message, regardless of the channel.
Rebecca Burgess is the co-author of the new book Fibershed: Growing a Movement of Farmers, Fashion Activists, and Makers for a New Textile Economy. Her previous book was Harvesting Color: How to Find Plants and Make Natural Dyes.
