A Guide to Tapping into Poultry Power
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Tractor Time Ep 51: Tom Philpott Discusses the Perils of Our Food System
The Looming Collapse of American Farming and How We Can Prevent It Tom Philpott is the food and ag correspondent for Mother Jones. Before that, he covered the food system for Grist. His reporting has appeared in the New York Times, Newsweek and the Guardian. He’s...Tractor Time Ep 50: Dr. Vandana Shiva on the Toxic Cartels
THE RETURN OF DR. VANDANA SHIVA On this our 50th episode we welcome Dr. Vandana Shiva. A fearless advocate for peasant farmers throughout the world, Dr. Shiva is one of the most outspoken critics of industrial agriculture and its dire environmental and spiritual...
Tractor Time Ep 49: Chris Smaje on Our Peasant Farmer Future
A new book from farmer and social scientist Chris Smaje On this episode we travel to the future — A Small Farm Future. That’s the title of a new book from farmer and social scientist Chris Smaje. Let’s be honest — the future doesn’t look great. Our climate is changing...
Regenerative Ag Marketing, Inputs and Outcomes
From a marketing standpoint, crafting your messaging, creating assets and executing media campaigns (paid, earned and owned) should reflect your core purpose and your core values from the perspective of why it matters to your end users. Starting at the beginning with the end in mind means demonstrating why your product, service or new initiative solves a tangible problem from the perspective of your audience. Your solution to their problem is best communicated by focusing on pursuing their interests and objectives through information and insight.
